A Book Is Your Greatest Marketing Asset

A Book Is Your Greatest Marketing Asset

A Book Is Your Greatest Marketing AssetRenee Lautermilch
Published on: 16/06/2026

Learn how a nonfiction book builds authority, trust, and business opportunities.

book marketing strategynonfiction book marketingauthor authority buildingbusiness book benefitspublishing a nonfiction bookthought leadership booksbooks for business growthauthor brandingSmart Publishingmarketing through books
How to Leverage Your Book Long Term (The Part Most Authors Get Wrong)

How to Leverage Your Book Long Term (The Part Most Authors Get Wrong)

How to Leverage Your Book Long Term (The Part Most Authors Get Wrong)Renee Lautermilch
Published on: 08/04/2026

Learn how to leverage your book long-term. Discover strategies to turn your book into a tool for building relationships, generating leads, and creating ongoing opportunities.

how to market your bookbook marketing strategyleveraging your bookauthor business strategyhow to get clients from a bookSmart Publishing blogbook promotion tipsauthor platform buildingusing a book for businesslong term book marketing
Why Your Book Needs an Ecosystem (And What Most Authors Get Wrong)

Why Your Book Needs an Ecosystem (And What Most Authors Get Wrong)

Why Your Book Needs an Ecosystem (And What Most Authors Get Wrong)Renee Lautermilch
Published on: 01/04/2026

Learn why your book needs an ecosystem to succeed. Discover how to use a CRM, capture leads, and turn your book into a tool for visibility, authority, and revenue.

book marketing strategyauthor ecosystemhow to monetize a bookCRM for authorslead generation from booksSmart Publishing blogself publishing strategybook business modelauthor platform buildingleveraging your book
Why You Should Treat Your Book Like a Business

Why You Should Treat Your Book Like a Business

Why You Should Treat Your Book Like a BusinessRenee Lautermilch
Published on: 22/10/2025

Your book is more than a creative project—it’s a business. Learn how to plan, market, and manage your book like a real business to maximize sales, credibility, and long-term success.

how to treat your book like a businessbook marketing strategyauthor business planSmart Publishing blogvalue ladder for authorsself-publishing business modelCRM for authorsbook sales systemwriting and publishing strategypublishing for entrepreneurs